Archives For Emma Coats

Pixar’s 22 Rules of Storytelling were first tweeted by story artist Emma Coats in 2012. Alex Eylar, aka ICanLegoThat, has taken 12 of these rules and illustrated them using Lego. Enjoy!

1. You admire a character for trying more than for their successes.

Pixars Rules of Storytelling in Lego

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Once Upon a Time
In 2012 Pixar Story Artist Emma Coats tweeted 22 storytelling tips using the hashtag #storybasics. The list circulated the internet for months gaining the popular title Pixar’s 22 Rules of Storytelling. We reposted this list two weeks ago and the response has been phenomenal with thousands of likes, shares, comments and emails.

Since posting the story, a number of people have contacted us regarding rule number 4 on the list, also know as ‘The Story Spine’:

Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

Reports were that this tip did not originate with Pixar but instead with writer/director/teacher Brian McDonald. Intrigued, we contacted Brian to find out more. He replied as follows:

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Pixar's 22 Rules of Storytelling
These rules were originally tweeted by Emma Coats, Pixar’s Story Artist. Number 9 on the list – When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.

  1. You admire a character for trying more than for their successes. Continue Reading…