Karen Andrews is a professional writer and editor based in Melbourne, Australia. She began blogging in 2006 and now has one of the most established and well-respected parenting blogs in the country. Here she shares her best tips for writing and maintaining a successful blog.
1. WHAT YOU GET IS PROPORTIONATE TO WHAT YOU GIVE.
Yes, I’m talking in a selfless way here. Many successful bloggers will tell you that their mantra is always to ‘give, give, give’ – or, in other words, be as informative and helpful as possible, packing each post with jaw-dropping content. And I’m the first to admit that those kind of posts are lengthier, more time-consuming to write. They are worth it, though, and generally get the best amount of traction on social media and have staying power.
I’m also talking about smaller-scale matters. As you begin blogging and start moving around in those circles, there is an element of ‘If you do this for me I’ll do that for you’. That kind of network-building can be important when building your reputation, and is an opportunity to demonstrate reliability, ideas and a proactive attitude. Think about your strengths before making any offers. Back-tracking isn’t the best thing to do if you decide you’re not ready or certain about a course of action. Luckily, people are friendly and are usually happy to help out if you have any questions!
2. THAT MOMENT YOU QUESTION IF WHAT YOU’RE DOING IS WORTHWHILE. SIT WITH IT. IT’S IMPORTANT.
Those of us who choose to divulge personal, sometimes difficult, details about parts of our lives will be familiar with that feeling of trepidation right around that moment you’re about the hit the ‘publish’ button. Do you get it? I still do. And if I ever get tempted to hit the ‘save draft’ button instead because I get afraid I think of the words of Brené Brown: “Courage starts with showing up and letting ourselves be seen.”