Pixar’s 22 Rules of Storytelling

7 March 2013 — 51 Comments

Pixar's 22 Rules of Storytelling
These rules were originally tweeted by Emma Coats, Pixar’s Story Artist. Number 9 on the list - When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.

  1. You admire a character for trying more than for their successes.
  2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
  3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
  4. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
  5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
  6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
  7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
  8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
  9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
  10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
  11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
  12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
  13. Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
  14. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
  15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
  16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
  17. No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
  18. You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
  19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
  20. Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
  21. You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
  22. What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.


51 responses to Pixar’s 22 Rules of Storytelling

  1. pixar dont have a story eve. Same broken piecese again and again and again. You wanna see ANIMATION, follow hayao miyazaki.

  2. My kids absolutely love Pixar movies, and because some of the good ones were made before they were born we have been buying them and introducing them now. The latest addition was The Incredibles, which is such a fun superhero movie.

  3. #8 is probably the one I struggle with the most. I always think how if I could change this one little thing, the story would be better.

  4. What a crock of shit – Cars was Doc Hollywood with cars and a pick-up truck. None of the above applies. Pixars 23rd rule – steal a story, hope no-one notices and make it a cartoon.

    • NoozHound:
      Cars is certainly NOT one of my favorite films but in the words of Picasso- “Great artists don’t borrow, they steal”

  5. Has opened up how to even start thinking about storytelling, but really it’s given me a whole new perspective for how I read a book.

  6. Daniel my son and I love Pixar stories. Infact, I still love watching cartoons at 28. Nice post here.

  7. i love movies.

  8. #20 seems like an excellent writing exercise. Adding to my to-do list.

Trackbacks and Pingbacks:

  1. Le 22 regole di Pixar per una storia | Nicola: la passione di scrivere - 22 April 2014

    […] (mia) di questo articolo in inglese: “Pixar’s 22 rules of Storytelling“. Molto interessante ed […]

Leave a Reply